
Home to Hospital Marketing Program.
When Local Visibility Needs More Than a Name-board.
Clinic Profile: Mid-sized Dental Hospital | Andhra Pradesh | 5+ years of operation | Trusted outcomes | Flat footfall.
The Problem: Despite skilled doctors and excellent facilities, the clinic struggled with low new patient volume. Daily OPs hovered around 10. Most cases came through known contacts. The community respected the clinic — but wasn’t walking in.
“We thought reputation alone would bring people. It didn’t.”
HR Admin personal.
Truth’s of Rural referral patients.
In a town where everyone knows someone, real marketing happens at home — not online.
Tabor.
Brand presence is no longer just digital. It’s personal.
TABOR’s Home-to-Hospital System
- A 3D Revenue Enhancement Program
- Design | Recruit | Train
- But more importantly — Connect.
What we did:
1. Went Back to the Patients Themselves:
We began by identifying previously treated patients. Instead of just thanking them, we visited their homes.
Not as a follow-up. But as a brand visit.
We checked on their well-being, gathered feedback, and most importantly — opened the door to the neighborhood.
From their balconies to their communities, we planted seeds of trust.
“Do you know someone around here who needs a dental consult?”
That one question sparked dozens of leads.
This was not door-to-door marketing. It was relationship-led brand diffusion, right where trust lives — at home.
2. Equipped a Local PRO to Carry the Brand Forward
We hired and trained a local field representative — not to sell, but to represent. They weren’t pushing offers. They were showing up with credibility.
- Trained in public relations, not cold pitches
- Taught to handle objections and discomfort
- Focused on rapport, not transactions
We provided: - Full recruitment support (ads, interviews, documentation)
- Camp tools, ID kits, localized area maps
- Scripts to open genuine conversations without sounding commercial
3. Built Tools for Trust, Not Just Awareness
- Leaflets on common dental concerns in local language
- Brochures explaining procedures simply, visually
- Small screening camps (BP, Sugar) held outside temples, kirana stores
- Video testimonials from recovered patients — shot in their own words, in their own streets
We also trained clinic staff on how to convert these community referrals and maintain the connection beyond the visit.
The Results – Within 45 Days:
- Daily OPs grew from 10 to 24
- 4 new localities began referring patients
- 2 implant cases came directly from patient families we revisited
- Follow-ups became referrals
- Walk-ins now mention “my neighbor told me about you”
Why it worked:
Because we didn’t advertise. We asked. We showed up. We followed through.
This wasn’t a campaign. It was a movement through real homes, real people.
Tabor’s Home-to-Hospital System.
Your clinic is not a billboard. It’s a trusted brand waiting to be discovered — right where your patients live.
We help you reach them.
Let us help your brand walking through the right doors?